Are you standing out from your competitors? Seriously.

Nothing is more important to a business, than buying customers. And customers won't buy, if they don't believe your solution is better than the competitive alternatives. We help you talk about your products and services clearer, so your customer chooses you. 👇

Me palvelemme / We serve you

If you have...

👋 A competitive field, where it's hard to stand out

🔎 Product or service, that has a lot of features and details

🤗 Solution, that fits to many customer segments

📈 Company, that has grown fast and the offering has changed

📉 Company, who's growth is stalling and acquiring new customers is hard

...you need product marketing.

Kirkastettuja positiointeja

The industry standard is not enough anymore. You have to stand out.
Luckily, there's positoning.

❌ Hard to differentiate from the competitors with your product or service

✅ We'll help you map out your competitros and find the best product differentiatiors.

❌ Hard to narrow down on customer segments and ICP

✅ We'll help you define and select the most potential segments

❌ Hard to decide, what to say about the product and in which order

✅ We'll combine your products best features with your customers biggest problems

❌ Hard to know, how to talk about the product with prospects

✅ We'll help you find ways to talk about the product clearly and interestingly.

We'll help you explain your product, so you don't have to think about it alone.

Our main service is a month-long positioning project where we identify the unique selling points and customer segments of your product or service, and craft clear value propositions and messaging for sales and marketing.

This project requires only a brief initial questionnaire and 4 x 75-minute workshops from you!

We promise clear and organized thoughts, new messaging angles and clear positioning!

"I wish that all entrepreneurs and companies struggling with sales and targeting could go through Aija's positioning process!"

"I unexpectedly received an exceptionally interesting email that described the service so accurately in one message—it hit my pain points and needs so well—that after opening it, I decided to schedule a call.

The best part of this project was the rare service for a solo entrepreneur: between meetings, texts were added, edited, and finalized. This was truly rare luxury! In Aija's positioning model, the entire process was transparent, allowing me to focus on moving the work forward step by step.

I got more than I could have ever hoped for. With Aija's help, I discovered a new ideal customer profile, I understand my competitors, I know how to differentiate myself from others in the same field, and I received ready-to-use text for various purposes. Fantastic! Thank you, Aija!"

- Marja Nousiainen, owner

"We highly recommend Emprove if you are a new company and are unsure about yourself."

"Aija and Corey have been extremely helpful and professional. Before the positioning project, we had some rough ideas, we knew what we wanted to do, what services we wanted to provide and what sort of pricing we wanted to bill the customers and also our strengths and weaknesses.

But they were just unorganized ideas and we had to think about it all the time when we wanted to talk about our company. During the project, Aija gave us a bunch of questions that served as a guideline. Those questions helped us think more about ourselves in a more systematic way.

They also helped us see clearer about some of our strengths and weaknesses and what to focus on, to build ourselves around, rather than just an all arounder. After the project, we have a clearer view of what we are trying to accomplish as a company and have a better, clearer and more systematic way to talk about ourselves when we want to."

- Tuan, Founder, Felia Solutions Oy

Do you want to hear more?

Here we are, call or message us!
050 5685862
hello.emprove@gmail.com
Aija Peltola